Branding and portfolio website for Washington, D.C.-based home writer and design expert Terri Sapienza.
Transitioning from newspaper reporter to freelance writer, Terri wanted to market her reporting and design expertise to magazine editors nationwide. I created a brand identity that reflects her design aesthetic and personal style — classic and elegant yet casual and approachable. For her website, I geared all the content toward her new freeIance focus. I showcased a wide variety of stories — from designer profiles to high-end renovations — in a filterable portfolio to emphasize her considerable range. I then selected stories that had magazine-quality visuals to show how her skills translated to national editorial publications. Her new resume also reflects her brand perfectly.
“The site she designed for me reflects my work and my aesthetic exactly, and I get compliments on it daily. I love working with her."