Peek Interiors

Rebranding for Peek Interiors, a real estate staging and interior design business by Deanna Fasnacht in St. Louis, Mo.

Interior designer Deanna Fasnacht was ready to take her home staging business to the next level. She had been doing business as Peek Home Styling for three years and was building a solid reputation among real estate agents and homeowners. Deanna’s style was distinctive from local stagers, whose aesthetic was safe and traditional. She also wanted to broaden her services beyond staging into interior design. I encouraged her to change her business name from Peek Home Styling to Peek Interiors, which would give her more flexibility. I then set out to create a brand identity that was creative, modern and unexpected, just like her interiors. Her previous logo was disjointed and didn't project her design ability or style. The new, acid green logo color says right away that she’s not afraid to take risks. The new logo shape is a geometric take on a leaf (she incorporates organic elements into all her designs) and takes its cues from stained glass (she works on many historic homes in the city). The result is a funky, eye-catching brand that’s versatile and professional.

Peek Interiors branding by Tippi Thole of Bright Spot Studio
Peek Interiors logo by Tippi Thole of Bright Spot Studio
Peek Interiors color palette by Tippi Thole of Bright Spot Studio
Peek Interiors business cards by Tippi Thole of Bright Spot Studio

Peek Interiors Facebook branding by Tippi Thole of Bright Spot Studio