Park West Family Medicine
Branding, website and photography for Park West Family Medicine, a medical practice providing primary care services in Chicago, Ill.
The mother-daughter practice was changing locations, and partner and physician Shefali Shah wanted to use the opportunity to give the entire practice a fresh look. The two physicians see patients of all ages and wanted to create a warm and friendly brand that would appeal to their long-time patients as well as attract new ones. The redesigned office space had a cool, contemporary feel with gray walls, marble tiles and light wood floors. I built the color palette around their décor, incorporating a bright yellow for their signature color. The sophisticated typography and approachable icons create a distinctive brand that communicate medicine and caring in a modern way. Unexpected touches like square business cards, friendly appointment cards and branded stickers set Park West Family Medicine apart from other doctors' offices.