Luxe Senior VIP
Branding, business cards and web page for Luxe Photography's high school senior referral program.
Owner Brian Sirimaturos wanted his new marketing campaign to complement the Luxe brand but appeal to a younger audience. I invented the Senior VIP concept so students chosen for the program would feel they'd been given entry to an exclusive club. The cards, or "VIP passes," feature a URL that gives students access to a secret part of the Luxe website. There, they find out how to earn a free Luxe senior portrait session and prints.
“Tippi is my brand identity savior. What she provides is more than just design. She had me thinking of ways to better market Luxe Photography in a very competitive market."
— Brian Sirimaturos