Park West Family Medicine

Park West Family Medicine signage by Bright Spot Studio

Park West Family Medicine branding
Park West Family Medicine website

Branding, website and photography for Park West Family Medicine, a medical practice providing primary care services in Chicago, Ill.

The mother-daughter practice was changing locations, and partner and physician Shefali Shah wanted to use the opportunity to give the entire practice a fresh look. The two physicians see patients of all ages and wanted to create a warm and friendly brand that would appeal to their long-time patients as well as attract new ones. The redesigned office space had a cool, contemporary feel with gray walls, marble tiles and light wood floors. I built the color palette around their décor, incorporating a bright yellow for their signature color. The sophisticated typography and approachable icons create a distinctive brand that communicate medicine and caring in a modern way. Unexpected touches like square business cards, friendly appointment cards and branded stickers set Park West Family Medicine apart from other doctors' offices.

Scroll to Top