Branding and business cards for humanitarian photographer and filmmaker Laura Elizabeth Pohl in celebration of her move from Washington, D.C., to Kigali, Rwanda.
Laura wanted a simple and cheerful visual identity that reflected professionalism and optimism as she embarked on her new adventure as an independent photographer in Kigali. I chose an eye-catching yellow as her signature color then paired it with a palette of grays that would allow her color photography and videos to take center stage on her website and other marketing materials.
“I hired designer extraordinaire Tippi Thole of Bright Spot Studio to give my business a fresh new look. She was amazing. Not only did she create a new logo and cards for me, she helped me decide on colors and then developed a whole style guide for my brand.”
— Laura Elizabeth Pohl