Branding and website design for author and journalist Kelly DiNardo.
Kelly was eager to refresh her brand identity and website before the release of her new book Living the Sutras: A Guide to Yoga Wisdom Beyond the Mat. She needed a more professional appearance to maximize her marketing and publicity efforts during the book launch. I created a handwritten logo in inky blue to suggest her on-the-go lifestyle as a travel and lifestyle writer. Her website got a major makeover with a visual portfolio that showcases her best stories (replacing a list of text links), new head shots that match her brand colors, an updated bio that telegraphs her personality and candid Instagram photos that show Kelly on assignment. Now Kelly’s branding and website exude a sophisticated yet casual and personable vibe that fits her perfectly.
“Tippi is creative, collaborative, communicative and just interesting and fun to work with. Tippi listened well, asked great questions and got to the heart of what I was trying to do. She executed it beautifully, and the finished web site is perfect."
—Kelly DiNardo