Branding update and website redesign for Hyatt Training personal training gym in Portland, Oregon.
Owners Lee Carson and Jeremy Hyatt wanted to refresh their marketing materials and website in time for the new year. Their goals were to increase website traffic and grow their clientele. I updated their logo and branding with a bolder look that's energetic and friendly, just like their business. I carried over the same philosophy to their website, where there's a new emphasis on user-friendly content for their clients as well as Portland fitness buffs.
“Tippi did a great job bringing our business values and personality to life through her design work, and we are thrilled with the result. Tippi's thoughts and insights have helped to create structure around all of our marketing initiatives and have had a true impact on our business."
—Lee Carson