Florasophy

Bright Spot Studio Florasophy branding
 
Bright Spot Studio Florasophy packaging
Bright Spot Studio Florasophy project

Bright Spot Studio Florasophy project

Branding, e-commerce website, packaging and marketing materials for Florasophy, an organic soluble fiber supplement created in Portland, Ore.

Co-founders Megan Barnett and Lee Carson, whom I’d worked with on other projects, contacted me to help them launch their new fiber product. I was excited and honored to work with them from the beginning and help them hit the ground running!

First, I created a colorful, modern brand identity that distinguishes them from commercial fiber supplements. The color palette allows them to color-code their three formulas, and I crafted a circle motif that plays off their main logo to hint at each formula’s function.

After designing their packaging, I built the e-commerce website using Shopify. In addition to the website design, I set up the products, created explanatory graphics and even photographed the fiber supplement.

Once the website was launched, we shifted our focus to marketing. To help Megan and Lee spread the word about their supplement, I designed email newsletter templates, product postcards and social media images.

The initial product launch was a success, and the co-founders are poised to order their second batch of Florasophy to sell. It was great to work with them from the beginning and help them hit the ground running!

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