Branding questionnaire Contact infoYour nameYour titleMailing addressEmail addressPhone numberWebsite URL Company infoCompany nameCompany size—Please choose an option—self employed1-10 employees10-50 employees50-100 employeesover 100 employeesDescription of services and specialtyWho is your target market or audience? Be as specific as possible (i.e., demographics, interests, education, income level, etc.).What adjectives best describe your business and its personality?What image do you want to portray?Who are your primary competitors? Please include website addresses.How do you differ from your competitors? What makes you standout? Why do clients/customers choose you? (i.e., price, service, experience, reputation, etc.)What are your business plans/goals for the next year?Where would you like to be in five years?How do people first hear about you? (i.e., referrals, ads, foot traffic, website, Facebook, etc.) BrandingDo you have an existing logo?If so, do you want to update it or create something completely new?Exact name/wording to appear in logoTaglineWhere will your logo and branding be used?adsapparelbusiness cardsemailstationerymarketing materials (print)signagesocial mediawebsiteotherAny color preferences (or existing colors) that you'd like incorporated into your branding?Any icons or images I should use (or avoid) in your branding?What feelings do you want your logo and branding to convey? What messages do you want to avoid? Project detailsDo you have a start date in mind? Do you have a target completion date?What is your budget for this project?Any additional project details you'd like to share?ReferralHow did you hear about Bright Spot Studio?Δ
